Finding Roots: A Vision to Align People, Purpose, and Possibility

Some entrepreneurial journeys begin with disruption. Others begin with reflection. For Aiswarya Tatapudi, the founder of Finding Roots, it was a quiet but powerful moment of transition that led to a bold vision for India’s talent ecosystem.

After more than 15 years in corporate leadership and human resources, Aiswarya stepped away from structured roles to ask a question many professionals pause at but few act upon: What comes next when experience meets purpose? That question became the foundation of a venture that today works toward making India a global talent hub.

Based in Hyderabad, Aiswarya is not just an entrepreneur. She is also a mother of three, a seasoned HR leader, and a firm believer that meaningful work can shape both individual lives and national growth. With Finding Roots, she set out to contribute her one percent to India’s economic and social progress.

From Corporate Corridors to Entrepreneurial Clarity

Entrepreneurship did not arrive suddenly for Aiswarya. During her corporate years, she often found herself stepping beyond defined roles, thinking like a business head, and taking ownership well beyond her job description. Leadership, for her, was always instinctive.

The real spark came after her exit from corporate life, during a reflective conversation with her coach, Jogesh Jain. That discussion helped crystallize a belief she had carried for years: When human resources are placed thoughtfully and nurtured with intent, talent becomes more than employable. It becomes enjoyable.

The name Finding Roots reflects this philosophy. It speaks to understanding an individual’s core strengths, motivations, and meaning, and aligning them with opportunities that allow creativity and capability to thrive. For Aiswarya, this was not just a business idea. It was a life calling taking shape.

The leadership strength of Finding Roots is further reinforced by its Managing Partner, Rajasekhar Kolla. With over 17 years of corporate experience in client relationship management and project management, he brings strong strategic depth to the organization. His expertise continues to add significant value to the leadership team while strengthening long-term partnerships and relationship building across clients and collaborators.

Seeing the Gap Others Overlooked

One of the strongest insights behind Finding Roots came from observing a disconnect that most organizations accept as normal. Career management for individuals and people management for businesses are often treated as separate conversations.

Aiswarya saw them as one continuous flow.

When the employee life cycle and the business life cycle move in sync, entirely new possibilities emerge. Talent shortages reduce. Capability gaps narrow. Organizations grow with intent, not friction. This belief became the backbone of Finding Roots and led to the creation of nine distinct business verticals.

Each vertical addresses a different stage of talent development, leadership readiness, and organizational evolution. And for Aiswarya, this is only the beginning. She believes the horizon will continue to expand as the company moves closer to its larger vision.

Building Solutions Across the Talent Spectrum

Finding Roots offers a wide range of products and services designed to serve individuals, organizations, and industries in India and overseas.

At its core are the most valued and accessible offerings such as FR Hire, FR Daily, and FR Generative. These solutions focus on bridging real gaps across talent availability, upskilling, and operational efficiency. They work across aspirants, job seekers, employees, and employers, creating a connected ecosystem rather than isolated interventions.

For organizations seeking deeper leadership impact, Finding Roots offers premium services like FR Mentoring, Strategy, and Transformative. These are designed to strengthen leadership pipelines and capability building across all levels of management.

At the highest end of the spectrum are the ultra-premium offerings. Through FR Research, Autopilot, and Innovative, Finding Roots works on designing world-class workplaces. This research and development arm functions as the think tank of the organization, continuously exploring how work, leadership, and talent can evolve.

Building Without Shortcuts

Like many founder-led ventures, the early days of Finding Roots were shaped by constraints. Operating from home as a sole proprietorship meant personal investments, limited access to technology, and the challenge of building operational flow across a wide service portfolio.

Client acquisition was another uphill task. Aiswarya acknowledges that the journey could have been faster with early funding. Yet, she remained confident in the model. In her words, this is a business that cannot fail because it is engineered to innovate at every stage of execution.

Instead of shortcuts, she chose consistency. Instead of waiting for ideal conditions, she built with what was available. That resilience continues to define the company’s growth.

Early Wins and Global Validation

For Aiswarya, the true breakthrough will come when Finding Roots directly impacts over a million lives and works seamlessly with legacy as well as fast-growing brands. That remains the long-term milestone she is committed to achieving.

At the same time, the company has already seen meaningful success. Serving overseas clients, building fruitful collaborations, and establishing strong networks in the consulting space have validated the relevance of Finding Roots beyond borders.

These early wins reaffirm the belief that talent challenges are universal, and thoughtful solutions can travel far.

A Proud Vision for the Future

Looking ahead, Aiswarya envisions Finding Roots evolving into one of the largest human resources research organizations, while also standing strong as a business consulting firm.

Her aspiration is clear: to build something globally relevant, deeply rooted in Indian values, and proudly made in India. It is a vision shaped by experience, empathy, and an unwavering belief in human potential.

Words for Those Just Beginning

For aspiring entrepreneurs, Aiswarya’s advice is grounded and practical. Find mentors. Dream big, but act bigger. Most importantly, take consistent action on the idea that once inspired you.

Entrepreneurship, in her view, is not about sudden leaps. It is about showing up every day, refining the scope, and trusting the process.

Connecting with Aiswarya Tatapudi

To learn more about Finding Roots and follow Aiswarya Tatapudi’s journey, you can connect with her here:

Website: www.findingrootshr.com 
LinkedIn: Aiswarya Tatapudi
Instagram: @aiswarya.tatapudi_kolla