Best Tricks to Get Noticed While Publishing any PR
PR professionals play an integral role in contributing to one of the most significant algorithmic variables of the search engine. SEO-related practises come under three foundations that extend to web/digital, communications and PR teams. Here are 5 activities that you should start doing today to better optimize your PR coverage for search engines.
SEO (Search Engine Optimization) is more than just a marketing buzzword. Achieving Google Premium search results with unique search words will have a big effect on the bottom line of the brand. This is what SEO is trying to do! There are several different triggers that can be pulled to affect search engine algorithms and the way your webpages rank in the related internet searches.
And it's not just marketing and site departments who are responsible for leveraging digital properties for search engines; PR and comms pros will also further affect their brand's digital status for the work they're already doing. In reality, PR professionals play an integral role in contributing to one of the most significant algorithmic variables of the search engine: connections.
For simple comprehension, SEO-related practises come under three foundations (which sometimes overlap!) and extend to web/digital, communications and PR teams:
Content: Do your websites have high-quality answers to questions that people are posing by search engines?
Linked tasks: strategic keyword analysis, content writing, meta-data, page name, URL layout, strategic titles and headlines
Technical: Is your site set up in a manner that helps your pages to be tracked and indexed by search engines?
Relevant tasks: website layout, correct page hierarchy, sitemap, avoidance of orphaned sites, site breadcrumbs, meta info, URL structure, competitive headlines, preventing redundant information, page loading time
Off (Own) Web Trust Signals: Do other sites connect to your pages, which may mean that you have useful material that is so strong that they are happy to guide traffic from their own pages?
Relevant tasks: link building, evaluation processing, public relations, social media marketing, referral traffic audit. Now that you have a basic understanding of what variables lead to SEO, here are 5 activities that you should start doing today to better optimize your PR coverage for search engines:
Always ask for a link
It may sound like no brainer (and presumably something you're already doing) but it's extremely necessary. In your presentations, make sure to provide a connection that you would like to see in articles published about your brand. We also recommend auditing old coverage, and if the backlinks are missed, ask the publication if it is able to include one. Although they might not always commit to this, the commitment is worth it. At the very least, you have now re-engaged with the outlet that represented you previously.
Structure the ties in the right direction while pitching
Not all connections are created equal – how the backlink is constructed may also have an effect. For eg, assume you are a PR person for an organic dog business named Doggums. You just launched a new line named "Organic Doggos" and you're beginning to get some news attention. You will gain more SEO "power" in links where the anchor text (which is the clickable text in the hyperlink) reads "Organic Doggos" and links to the product tab, rather than the anchor text that reads "click here" and links to your homepage.
Seek the coverage of high domain authority
Specifically, target reporters from publications with a large domain authority (meaning a link from them will carry more SEO weight). For eg, if you're setting up a storey for your tech business, a link from TechCrunch or a niche tech publication would (most likely) have more SEO meaning than a link from a smaller, non-tech publication. PR apps like Cision work with Moz so that you can see the "Domain Authority Score" publication, making it easier to know whom to strike.
Align to raise rank with marketing
If your marketing team already has an SEO campaign and aims to improve their rankings with those sites or keywords, quality backlinks in your media reports will help them get there. Collaborate more creatively with SEO in mind (see #2!) to double the team's efforts.
Are your brand's keywords very competitive in Google searches? YouTube is the second most popular search engine, and you're likely to get a better ranking shot for unique keywords. Try making video media and upload it on YouTube in addition to the website. Pro tip: The use of video in press releases is also one of the easiest ways to distinguish your press releases from the audience.
If Still have any doubt for publishing your PR then contact INC91 Media.
INC91 Media is helping thousands of businesses and startups to boost online awareness, drive website traffic and reach new customers. It's a tested, inexpensive way to make an impact on your bottom line. Making it easy to reach and target the journalists and bloggers that cover your beat and vertical contact INC91 at firstname.lastname@example.org for Press Releases.