Unsatisfied with the sacrifice in garment quality that current trends require.
At the age of 22, Akash founded The Urban Mall with the intention of providing fashionable, high-quality clothing at reasonable costs.
As he was doing his shopping in a sizable store of a well-known brand, the concept for The Urban Mall came to him at that very moment. The clothes was of pretty poor quality, and the prices were exorbitantly high with enormous margins of profit. The businesses were generating enormous revenues as a result of their stellar brand reputations and the widespread belief, particularly among younger consumers, that big names are synonymous with superior quality. He spent weeks searching for "fashionable apparel with quality at cheap costs," but when it came to top labels, the stuff he was seeking for either wasn't genuinely available or the prices were simply excessively exorbitant. He also looked into the consumer side of things by conducting a survey and discovered that in contrast to women, who are never happy with the quantity of clothing they own and continually demand more, men are content with less clothing. This was one of the findings from his investigation. At that time, he made the choice to become a shark in the sector and founded an Indian clothing business with the intention of providing attractive, high-quality apparel at prices that were affordable to customers.
The concept of "quick fashion" frequently gives less importance to the sort of fabric that is employed. The fact that the majority of fast fashion stores generate a tonne of brand-new items each week contributes to the problem of excessive consumption since it encourages consumers to buy more than they need. In this race to be on the cutting edge of fashion, quality is almost never prioritised.
The Urban Mall, which has its headquarters in Agra, Uttar Pradesh, has begun importing high-end apparel for women directly from the brands that make it and making it available on its website at prices that are affordable. Within just five to seven days, the designs are chosen by the company's fashion-conscious specialists, uploaded to the internet, and made available to customers. The costs of the clothing are very reasonable in contrast to those of some of the most prominent athletes. This is due to the fact that there is no middleman intervening between the consumer, the corporation, and the manufacturer. Dresses, cardigans, jackets, coats, blazers, and top wear are the items that are included in the product line-up at the moment. The company just just began selling its products, and since then, it has been gradually increasing the variety of those products. The company maintains a website in addition to a presence on social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
At the moment, The Urban Mall India, which specialises in the sale of apparel for women, is entirely self-funded. Yet, the company intends to start manufacturing in the country in the not-too-distant future in order to transform itself into a Made in India Company. In order to accomplish this, it will look for help from other sources. The result of this will also be an increase in the number of job possibilities available in the country. Akash's goal is for The Urban Mall India to become the most well-known brand in the whole globe.
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