Oli Borah: Making Brands Contagious Co-Founder & Creative Head, Oneify

In today’s saturated market of design noise and social media clutter, where brands are often shouting without being heard, true connection demands more than just visibility, it requires meaning. This is where Oli Borah, Co-Founder and Creative Head of Oneify, steps in with quiet conviction and striking clarity.

With over 25 years of experience in cross-category, multidisciplinary branding, Oli has been instrumental in crafting purposeful, insight-led brand narratives that don’t just look good but work impactfully. Her creative leadership has shaped the brand journeys of some of the most respected names in the business, including Coca-Cola, Modicare, Lumax, Medtronic, GPI, Cremica, Organic Tattva, Alchem International, Epique, Cricket Kenya, NorthEast United FC, Rising Sun Productions, Tata Nano, The MET Museum, UNAIDS, WHO, UNDP, Liberty Perfumes, Venessa Cosmetics, French Essence, Hallmark UK, WaterAid, Colorbar UK, Vestergaard Frandsen, La Belle Vie, and PATH India, among many others.

At the heart of her design philosophy lies a powerful belief: brands must go beyond aesthetics, they must build desire and deliver business impact. This ethos drives every project at Oneify, and is the reason clients have stayed with her for over 15 years, trusting her vision to evolve and energise their brand identities.

For Oli, awards are secondary to impact. Her biggest reward? A heartfelt message from a client saying the brand work has moved the needle for their business.

Despite her stellar achievements, Oli remains grounded. Outside the design studio, she dedicates time to caring for the voiceless—especially her beloved rescues Bella, Coco, and Tarzoo, who remind her every day of unconditional love and empathy. Her creative spark is constantly fuelled by her family, her husband and co-founder Rupam Borah, and their daughters Vanca and Vama who keep her spirit alive and her vision sharp.

As Oneify charts new paths across sectors and geographies, Oli invites like-minded partners, brands with ambition, heart, and a hunger to make a mark. Under Oli’s creative leadership, the agency is committed to transforming businesses into contagious brands of the future.