Vayy Datrimony: Disrupting the Matchmaking Industry with “Datrimony”

The Indian matchmaking industry has long been divided into two extremes: casual dating apps that thrive on swipes and superficiality, and matrimonial platforms bound by rigid traditions and outdated filters. For years, users frustrated with these limitations had no middle ground—until now.

Vayy Datrimony, founded by Aditya Shekhar and Vipasha Majithia under QuenchCraft Ads, is pioneering a new category in the market. The company has introduced the concept of “Datrimony,” a model that merges the accessibility of dating with the seriousness of matrimony. Positioned as India’s first platform in this space, Vayy is building what the founders believe will become a global brand for meaningful matchmaking.

The name “Vayy” comes from the Sanskrit word for companionship, symbolizing the brand’s vision of relationships beyond labels like caste, community, or financial status. For the founders, the mission is clear: to build an inclusive, privacy-first platform where compatibility and trust drive genuine connections.

Aditya, a former banker with stints at Axis Bank, Citibank, and FirstRand Bank, transitioned into entrepreneurship through his advertising firm before co-founding Vayy. Vipasha, with a background in business development across food, beverage, and renewable energy sectors, brings complementary expertise and entrepreneurial spirit. Together, they identified the gap in the market through conversations with peers who often felt unseen, unsafe, or restricted on existing platforms.

Vayy’s business proposition is built on addressing these frustrations head-on. Its verification system, supported by AI facial recognition, minimizes fake profiles. Privacy policies ensure member data is never sold or shared. The removal of caste and community filters makes the app socially inclusive, while features such as curated mixer events combine online discovery with offline experiences. This hybrid approach provides a differentiated value proposition in a crowded but underserved market.

What makes Vayy stand out is its deliberate focus on users often overlooked by traditional matchmaking platforms. Divorcees, widows, and individuals seeking serious second chances often face stigma online. By creating a safer, more respectful space, Vayy is positioning itself as a brand that resonates with evolving social norms and changing cultural values.

The timing is strategic. India’s online matchmaking market is projected to grow steadily, with younger generations seeking platforms that align with their values of inclusivity, safety, and transparency. By introducing “Datrimony,” Vayy is not only targeting this unmet demand but also shaping a new cultural conversation around modern relationships.

Looking ahead, the company’s ambitions extend far beyond India. The roadmap includes international expansion into markets with similar cultural nuances, curated matchmaking services, and an ecosystem that integrates everything from astrology to wedding planning and gifting solutions. The long-term vision is to make Vayy synonymous with meaningful companionship, much like how Tinder became synonymous with modern dating.

For Aditya and Vipasha, the goal is not just business growth but cultural impact. By redefining what it means to find a life partner, Vayy is challenging an industry often criticized for being either too shallow or too rigid. As the company scales, it is clear that Vayy is not merely entering the matchmaking industry—it is transforming it.

Vayy Datrimony is going live in November 2025, and early adopters can already secure their spot. Interested users can join the waitlist at www.vayydatrimony.com for exclusive early access.

In a space long overdue for disruption, Vayy Datrimony represents innovation with purpose. For users, it offers more than an app; it offers a new way to find companionship. For the industry, it signals the arrival of a fresh category with the potential to reshape the global matchmaking landscape.