Indulgence: Redefining Healthy Eating for the Modern Indian Family

In a world where fast food often wins over nutrition, one woman decided to challenge the way India eats. Indrani Sarma, a seasoned marketing and branding professional with over two decades of corporate experience, took a bold leap into entrepreneurship by founding Indulgence, a millet-based health food brand under Nef Concepts Pvt. Ltd. Her mission was simple yet profound — to help India eat better and make healthy food a part of every family’s daily life.

The Spark Behind Indulgence

The inspiration behind Indulgence came from a deeply personal place. As Indrani watched her mother battle high blood pressure and diabetes, she realized how difficult it was to find ready-to-eat, nutritious options that were both healthy and satisfying. “It started with looking for meal options for my mother, who had severe dietary restrictions. I wanted her to enjoy food without guilt or compromise,” Indrani recalls.

That search revealed a gap in the Indian food market — while there was no shortage of products labeled as ‘healthy,’ very few actually were. Many options were still loaded with refined flour, sugar, or artificial preservatives. Determined to change that, Indrani began experimenting in her own kitchen, creating products that were delicious yet genuinely good for the body. This marked the beginning of Indulgence, a brand built around the idea that eating right doesn’t have to mean giving up on taste or convenience.

A Healthier Way to Indulge

At its heart, Indulgence is a millet-based health food company that focuses on creating everyday food products designed to improve the eating habits of Indian families. The brand stands on a foundation of clean ingredients and conscious nutrition. Every product is crafted using millets, high fibre, and protein, with no maida, no refined sugar, no preservatives, and no MSG.

“Our focus has always been on offering a healthier version of the foods families love,” says Indrani. “We want to make balanced eating effortless and accessible, whether it’s for kids, adults, or senior citizens.”

By bringing together traditional Indian grains like millets with modern food innovation, Indulgence offers a perfect blend of taste, nutrition, and convenience. From breakfast staples to snack options and even desserts, the brand ensures that there’s a wholesome choice for every family member.

Tackling a Widespread Problem

When Indrani launched Indulgence, she wasn’t just introducing another food product — she was taking on a major health challenge. “Creating the perfect recipes was only part of the battle,” she explains. “The real challenge lies in educating people about why healthy eating matters.”

Despite growing awareness around wellness, many people still don’t understand the impact of refined ingredients on long-term health. Indulgence aims to change that by not only offering nutritious alternatives but also building awareness around the benefits of millets, fibre-rich diets, and natural ingredients.

Through workshops, collaborations, and transparent communication, the brand has been steadily encouraging families to shift from convenience-driven consumption to mindful eating.

What Makes Indulgence Stand Out

In a market crowded with “healthy” food claims, Indulgence differentiates itself through authenticity and honesty. Every product is developed with nutritional integrity at its core — there’s no compromise on quality, and no misleading promises. The brand’s packaging clearly communicates what goes inside, empowering consumers to make informed choices.

From high-protein snacks to fibre-packed meals, Indulgence ensures that every offering aligns with its motto — eat better, live better. By focusing on nutrient-dense millets and avoiding artificial additives, the brand is redefining what it means to “indulge” in food.

Words of Wisdom for Aspiring Entrepreneurs

When asked what advice she would give to those dreaming of building their own venture, Indrani is clear and candid. “Dedication, resilience, and perseverance are key,” she says. “Be true to your brand and yourself. Build a team that believes in your mission, because entrepreneurship is not a solo journey.”

She also emphasizes the importance of purpose. “Every successful brand begins by solving a real problem. If your idea doesn’t serve a genuine need in society, it will struggle to find meaning. The foundation of a strong business is always built on impact.”

The Road Ahead

Looking ahead, Indrani envisions Indulgence becoming a one-stop destination for families seeking healthier meal options. “In the next five to ten years, we see Indulgence serving every age group and dietary need — from children to senior citizens and fitness enthusiasts — across breakfast, lunch, dinner, and even desserts,” she says.

Her dream is to make Indulgence synonymous with healthy eating in India, inspiring families to make small, consistent choices that lead to a lifetime of wellness.

As Indrani aptly puts it, “We’re not just selling food — we’re building a movement. A movement that makes nutrition accessible, sustainable, and joyful.”

In a nutshell, Indulgence is more than just a brand — it’s a commitment to a healthier tomorrow. With passion, purpose, and perseverance at its core, Indrani Sarma’s journey is a reminder that true indulgence lies not in excess, but in nourishment.