From Compliance Burden to Trust Bridge: How Consently is Making Privacy Seamless in the DPDP Era
When the Digital Personal Data Protection (DPDP) Act 2023 was announced, it signaled a new era of data accountability in India. For most businesses, the immediate reaction was anxiety. For the founder of Consently, it was a call to action.
“I came from a background of helping businesses navigate digital transformation,” says the founder. “And the one recurring challenge was clear: data privacy and consent were always treated as an afterthought—a cumbersome piece of legal paperwork tacked onto a seamless digital journey.”
This realization sparked the creation of Consently (www.consently.in). The name itself reflects the company's mission: to make consent simple, transparent, and trustworthy. Consently stands for empowering individuals with clear control over their personal data while helping businesses stay fully compliant with the DPDP Act—without adding operational complexity.
The Problem: Broken Consent, Unprepared Businesses
Before Consently, the digital landscape was mired in complexity. Traditional consent banners were mechanical, pop-up notifications that neither protected users nor ensured legal compliance. Businesses were either unaware of evolving regulations or struggling with scattered, complex systems, especially when the DPDP Act necessitated a granular, purpose-based approach to data collection.
“We saw two critical gaps happening simultaneously,” the founder explains. “Businesses were confused and unprepared, and users had absolutely no clarity or control over how their data was actually being used.”
This problem became Consently's core mission: to transform compliance from a legal obligation into an exercise in building customer trust. The goal was to solve both sides of the equation: a platform that makes privacy simple for users and compliance effortless for businesses.
The Differentiator: DPDP-First, Democratic, and Designed for Trust
Consently isn't just another retrofit tool; it was built ground-up for the DPDP Act. This is the key difference that sets them apart in a crowded market.
“Most solutions treat consent as paperwork. We treat it as a bridge of trust,” states the founder. This philosophy translates into unique features that democratize data privacy for every business in India, regardless of size.
- DPDP-First Core: The platform manages the entire consent lifecycle, including purpose-based mapping, verifiable audit trails, and automatic tracking of data deletion or re-consent requirements—areas where many legacy tools fail.
- Simple, Intuitive UI: Recognizing that privacy tools are often developer-heavy, Consently provides a simple, beautiful interface. "If you can use email, you can use Consently," the founder insists, allowing non-technical teams to manage compliance easily.
- Inclusivity in 22 Indian Languages: To truly empower citizens, consent must be understandable. Consently supports 22 Indian languages, making it the most inclusive consent platform in the country.
- Unified Platform: Instead of needing separate tools for cookies, Data Subject Access Requests (DSAR), and consent collection, Consently unifies everything into one seamless, compliant system.
As India prepares for the DPDP Rules 2025, the shift is clear: consent must be more than a formality. The rules reaffirm that every individual deserves simple, honest, and purpose-driven explanations of how their data will be used—and the ability to withdraw that consent just as easily. This is where Consent Managers take centre stage, acting as trustworthy bridges between people and businesses. By standardizing and simplifying how consent is captured, tracked, and respected, they ensure that the power stays where it belongs—with the digital citizen.
The Vision: Making Meaningful Consent a Universal Standard
For the founder, the journey is about more than just a successful venture; it's about shaping a responsible digital ecosystem. “My inspiration came from a simple belief: consent shouldn’t be complicated. If we can make digital privacy human, transparent, and frictionless, we can help businesses build deeper trust,” they reflect.
Looking ahead, the vision is ambitious yet clear. In the next 5 to 10 years, Consently aims to be India’s most trusted privacy infrastructure layer, powering compliance for millions of users and thousands of businesses. As global privacy laws continue to evolve, the company envisions expanding beyond India, proving that a privacy-first, user-respecting model can scale internationally.
To aspiring entrepreneurs, the founder offers simple advice: "Build for a real problem, not a trend—if your solution creates genuine value, the market will find you." Consently is living proof that a solution built out of necessity, clarity, and trust can transform an entire industry.
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