This startup's founder quit her job at age 21 to establish a successful jewellery brand.
When Panasha Siotia landed her first retail position, she was 21 years old. She was not satisfied with it, however. It was disheartening to work lengthy hours for a low wage. She was unable to envision a prosperous future in her position. She knew she was destined to become an entrepreneur. She spent sleepless nights pondering the matter, and one day it occurred to her that she could parlay her passion for jewellery into a lucrative business.
Within a few short months, she quit her job and established House of Parati, a bespoke jewellery brand that gives women the opportunity to express their personalities through surreal pieces of jewellery crafted with a traditional Indian approach and a uniquely satisfying delineation. She did this by launching House of Parati. Several months later, she quit her job and established House of Parati.
Have you have any trouble along the way? She insists that is not the case at all. She had to start from square one and learn everything. She took classes and read books on everything from website design and social media to sales and marketing, and she learned the fundamentals of every industry. She remarked, "The urge I have within me to realise my true potential was a driving factor in my journey towards becoming an entrepreneur."
She didn't feel the least bit daunted by the idea of starting her own business when she was still in her early 20s. "There is no correlation between age and entrepreneurial success. Beginning from some point is of the utmost importance. Some start at 23, some start at 43. Learning how to be an entrepreneur is a process that may be done at any age. She claims, "I knew I would be making mistakes, but the key is to learn from them and avoid repeating them in the future."
Panasha considers herself extremely fortunate to have been brought up in a household that not only tolerates but also encourages new ideas of creativity and entrepreneurial endeavours. Not only do the members of my family provide me with the appropriate inspiration to move forward with confidence, but they also serve to soothe me whenever I feel overwhelmed. She stated, "When I need expert advice on jewellery designs or the packaging for them, I frequently consult with my mother."
It's interesting to note that House of Parati doesn't have a brick-and-mortar location. She runs her day-to-day business operations with the assistance of many forms of modern technology. "I found the rapidity with which the e-commerce market was developing in India to be quite fascinating. I was aware that now was the appropriate time for me to get started with it. When it comes to showcasing my wares, I rely on both my website and my Facebook Live broadcasts. "I am able to better communicate with her clients thanks to WhatsApp," she reveals.
Panasha revealed that the assortment of jewellery that she displays during the Facebook Live shows that she hosts for House Of Parati is different from one live show to the next, as she continued her discussion of her Facebook broadcasts. This guarantees that the interest of the audience is maintained throughout.
Panasha also believes that the various social media platforms allow her to break down barriers of class and location, making it possible for her to communicate with every woman in India who has confidence in herself and wishes to develop her character.
During the course of one month, she ships more than 800 different products all over the country. ladies from affluent neighbourhoods like Bandra in Mumbai and ladies from outlying communities like Dhemaji in Assam are among her customers.
Panasha recalled a customer who was overjoyed with the jewellery that she bought and stated that the customer had messaged her to express that the pieces that House of Parati sells make her feel more assured about herself as a person. Since she began using my jewellery, I've seen a significant change in her demeanour, and it's due in large part to this change. Messages from customers such as these, she adds, give her the motivation to keep going with her work.
What does her future hold and what can we expect from her? In the coming weeks and months, Panasha plans to bring the House of Parati to new and greater heights. I've been working on expanding my team in order to get assistance with social media and packaging. I also hope to develop more wonderful forms of jewellery in the years to come," she says as a last comment before concluding.