From Health Awakening to a Sustainable Harvest: Aksha Bid’s UrbanFarmers & Co.

In a time when conversations around food safety, sustainability, and conscious living are becoming louder than ever, UrbanFarmers & Co. stands out as a quiet yet powerful movement redefining how fresh produce reaches urban homes. At the heart of this venture is Aksha Bid, a first-generation woman entrepreneur who transformed a deeply personal experience into a purpose-driven business rooted in trust, transparency, and innovation.

Born into a business family and married into another, Aksha grew up surrounded by entrepreneurship, but never felt a sense of ownership over her own professional identity. Like many aspiring founders, she explored multiple avenues, including jeans manufacturing and launching a fashion label. While these ventures offered valuable lessons, none resonated with her on a deeper level. That clarity came after a personal health scare a few years ago—a moment that altered her relationship with food forever.

As recovery pushed her to become more mindful about what she consumed, Aksha began questioning the quality and journey of everyday produce. Vegetables stored for days in dark warehouses, unhygienic handling in local markets, and the lack of traceability raised serious concerns. Clean, truly fresh food—something so basic—felt surprisingly inaccessible. That realization stayed with her and slowly shaped the foundation of UrbanFarmers & Co.

The turning point came when Aksha decided to repurpose her husband’s family farm in Shahpur, Mumbai. Originally home to organic chikoo cultivation, the land was transformed into a modern hydroponic farm—where leafy greens and herbs could be grown in clean, nutrient-rich water without soil, pesticides, or harmful chemicals. What started as a focused experiment soon evolved into a full-fledged operation dedicated to premium, residue-free produce.

Today, UrbanFarmers & Co. grows a wide range of leafy vegetables and herbs, including kale, spinach, arugula, Swiss chard, basil, rosemary, lettuce varieties, and more. Over time, the farm has expanded beyond hydroponics to include traditional farming methods as well, creating a balanced ecosystem that combines technology with nature. The venture now spans a 30,000 sq. ft. farming network, collaborates with two additional farms, and has planted over 500 fruit trees—from mangoes to lemons—investing in long-term sustainability and soil health .

Innovation remains central to the brand’s ethos. Automated drip irrigation ensures precision watering while minimizing waste, and ongoing solar-powered experiments reflect the company’s commitment to clean energy and environmentally responsible farming practices. Every decision is guided by a single mission: to grow food that is fresh, clean, and full of life .

 What truly differentiates UrbanFarmers & Co., however, is not just how food is grown—but how it is delivered. Customers receive bi-weekly deliveries of freshly harvested produce, often within hours of harvest. This short farm-to-home cycle preserves nutritional value, flavor, and freshness, while building a relationship of trust between the farmer and the consumer. Orders are placed directly through the brand’s website, www.urbanfarmersstore.com, or via WhatsApp, making access to clean food both simple and personal .

 Remarkably, the brand’s growth story has unfolded without any paid marketing. UrbanFarmers & Co. has expanded purely through word-of-mouth—neighbors recommending neighbors, families sharing experiences, nutritionists endorsing clean eating, and cafés and restaurants choosing quality over convenience. This organic growth has resulted in a loyal customer community that values transparency as much as taste.

 For Aksha, this journey is about more than business success. It is about reclaiming control over what we eat, restoring faith in everyday food, and proving that sustainable choices can also be scalable. As the first woman in her family to build something of her own, she has carved a path defined not by shortcuts or big investors, but by belief, patience, and perseverance.

 In an increasingly crowded food marketplace, UrbanFarmers & Co. is a reminder that meaningful change often begins quietly—with one question, one decision, and one woman choosing to grow dreams instead of just crops.