From Fields to the World: How HS Proteins and Swanaaj Are Redefining India’s Agro Industry
In the fertile belt of Vasad, Gujarat, a silent but powerful revolution is underway. At the forefront of India’s agro-processing industry, HS Proteins and its flagship brand Swanaaj are not just delivering food—they are delivering trust, tradition, and transformative change across global kitchens
HS Proteins: Where Legacy Meets Global Leadership
Formally founded in 2018, HS Proteins is backed by a legacy that began in 1985 with Satyanarayan Pulse Mill. Today, it operates globally with state-of-the-art facilities in India, UAE, and Africa, serving millions of consumers and businesses.
Their two flagship production units — Shubham Proteins and Vasad Agro Private Limited (VAPL) — are pillars of quality and innovation. Shubham Proteins, a MSME certified unit and VAPL recognized under Startup India and MSME-certified, reflects India’s new-age manufacturing excellence in the food sector.
And it’s not just operations — HS Proteins is fortified with the industry’s most prestigious certifications:
- APEDA (Export Promotion)
- HACCP (Food Safety)
- GMP (Good Manufacturing Practices)
- US-FDA (U.S. Food & Drug Administration)
- IEC (Import Export Code)
- FSSAI (Food Safety and Standards Authority of India)
- ISO 9001:2014 – Quality Management System
- ISO 22000:2018 – Food Safety Management System
These certifications confirm HS Proteins’ global readiness and its unwavering commitment to quality, safety, and regulatory compliance.
Swanaaj: The Soul of Indian Agriculture
Born from the idea that food is deeply rooted in identity, Swanaaj is more than a brand — it’s a cultural movement. The name, derived from “Swa” (our own) and “Anaaj” (grain), translates to “Food from Our Land”, symbolizing trust in origin and purity.
Whether it’s toor dal from the Deccan plateau, moong from Gujarat, or basmati rice from Punjab, every grain carries the story of Indian soil and farmer resilience.
“Bharat ka Swad, Hamare Saath” (The Taste of India, With Us) is not just a promise, but a philosophy of delivering authentic Indian taste to global consumers—ethically sourced, hygienically processed, and lovingly delivered.
Our Vision and Mission
At the core of both brands lies a unified mission:
“To deliver premium, ethically sourced pulses and grains that promote health, empower farmers, and preserve the environment.”
With a bold and expansive vision:
“To be the global leader in high-quality agro-products, driven by innovation, sustainability, and excellence.”
What Makes HS Proteins & Swanaaj Stand Out
Certified Excellence – Backed by global food safety and export certifications
100% Pure Ingredients – Free from additives, processed with minimal human contact
Sustainable Practices – Focused on farmer welfare and environmental stewardship
Faster Cooking Time – Energy-saving and high in nutritional value
Robust Global Presence – Active supply chain across India, Dubai, and Africa
Automated Plants – Advanced facilities ensure consistent output and hygiene
Diverse, Trusted Product Portfolio
Over 40 brands and 25+ products form a diverse and powerful offering across retail and HORECA markets:
Swanaaj, Fasal, Gunvaan, Khajuri
Sudarshan (Desi & Imported, Oily & Plain)
Kayanat (Premium, Super, Supreme, XXL)
Shubham (Yellow, Green, Red, Chocolate)
Vasad Green (Gold, Silver, Platinum)
Balaji, Vazir, Shahi Dawat, Red Rose, and more
Whether it’s for households or high-volume hospitality sectors, HS Proteins offers consistency, quality, and taste that wins trust globally.
Global Expansion: From Gujarat to the
World
The company has embarked on a significant international export initiative, starting with premium toor dal and expanding to a full range of pulses, rice and spices. With an eye on international food safety compliance and regulatory standards, HS Proteins is actively building partnerships with wholesale distributors and retailers around the world.
This move not only enhances India’s agricultural exports but also promotes healthy, sustainable diets globally.
A Call for Global Collaboration
With the rise in global demand for clean-label, ethically produced food, HS Proteins and Swanaaj are now actively seeking:
- International Distributors & Importers
- Retail Chains & Supermarket Buyers
- HORECA Procurement Teams
- Strategic Partnerships in Foodservice & Private Labels
“We are committed to delivering Indian tradition with international quality,” said Siddharth Agrawal, Partner at HS Proteins. “Our goal is to nourish global communities with food that’s rooted in ethics, quality, and sustainability.”
Leadership That Blends Experience with Innovation
HS Proteins is steered by a powerful leadership team blending decades of industry insight with fresh innovation:
Suresh Chandra Babu Laal Shah – Over 50 years of industry experience
Pravin Bhai Sureshchandra Shah – 35+ years and District Industry Association President
Siddharth Agrawal – A Visionary Entrepreneur & Export Strategist operating as the Head of International Business & Strategic Alliances
Their collective leadership ensures HS Proteins not only honors its legacy but continually evolves to meet the needs of modern global markets.
From Bharat to the World — A Grain at a Time
Whether you're a global importer, food brand, HORECA buyer, or consumer, HS Proteins and Swanaaj invite you to discover the true taste of India—where every grain tells a story of purity, purpose, and progress.
With every product, you're not only nourishing your family or clientele but also supporting Indian farmers, sustainable agriculture, and a global movement of mindful consumption.
Ready to Taste or Trade with the Best of India?
What's Your Reaction?
