Aashish Takia – Brewing a New Chapter in Indian Tea

In the heart of Mumbai, where the familiar steam of the neighbourhood “cut‑chai” fills the air, a different aroma is quietly taking shape. Meet Aashish Takia , the Founder & CEO of Chai Infusion who is a Tea formulier—leading a brand determined to transform tea from everyday ritual into an elevated sensory journey.

From Market‑Mind to Tea Maven

Aashish’s path was never conventional—he once toyed with capital markets, yet kept sensing a deeper calling. As he once shared in an interview, his olfactory and gustatory senses were strong pointers to how he lived; the world of aroma and flavours beckoned him. It was within this realm of scent and taste that he discovered his passion: tea.

In 2011 germination of idea embarked his explorations of flavour. By 2012 he had launched Chai Infusion, convinced that tea could be more than a beverage—it could be emotion, experience, ritual.

The Philosophy Behind the Brand

Under Aashish’s leadership, Chai Infusion operates from Mumbai, managing the whole journey from sourcing to handcrafted packaging. “Blend with art” is the guiding ideology: the brand sees every tea as an art piece, and every teacup as a stage for delight.

Its purpose stretches beyond taste—it’s about health, wellness, authenticity. At its core: “Treat tea well and it will treat you magically.” The brand sources discerning teas from India & South Asia with subtle taste, aroma, and an elusive experience of gourmet indulgence. Each teabag and accessory is crafted by skilled artisans, reminding us that even modest moments deserve care.

What Distinguishes Chai Infusion?

• A meticulous blend experience: Aashish emphasises that tea isn’t generic—it depends on leaf choice, cut, storage and blend. His team has invested years to master those nuances.

• High repeat‑consumer loyalty: With more than 90% repeat consumers, the brand believes it has hit the right note for many tea‑lovers.

• Boutique scale, global ambition: While birth‑grounded in India, the aim is to make Chai Infusion a household name across tea‑drinking nations.

The Journey So Far – A Few Hurdles, Many Steeps

Aashish doesn’t shy from acknowledging the challenges. From building presence across a fragmented tea market to marketing costs that dwarf boutique capabilities, the road has been steep. But as he says, the product stood strong—and once people tasted it, the feedback drove him forward.

He emphasises passion over profit: “Passion, passion, passion—everything else comes next.” The money will follow when you stay true to your product, he asserts.

Vision 2025: Scaling the Senses

Looking ahead, Aashish and his team plan to strengthen their direct‑to‑consumer model, enhance availability across India’s metro cafés and hospitality settings, and expand internationally. For a brand born of boutique ambition, ramping up without diluting the craft is the tightrope.

Why It Matters Now

In the era of conscious consumption, where wellness meets experience, tea is re‑emerging as more than a breakfast brew. It is about mindful sipping, flavour discovery, and artisan ethos. Aashish’s work with Chai Infusion fits that moment beautifully.

His journey—from recognising a sensory calling, leaving finance behind, to building a tea‑brand anchored in craft—is itself compelling. It reminds us that entrepreneurship isn’t just building businesses—it’s translating love into enterprise, flavour into experience.

Final Sip: The Takeaway

For readers asking: what makes Aashish Takia’s story stand out? It is the intersection of three things: vision, craft, and experience. He saw tea not as commodity, but as canvas. He built a brand that invites consumers not just to drink tea, but to experience tea. And he anchors it all in authenticity and craft.

In a world where many chase scale at cost of soul, Chai Infusion’s ethos—“blend with art" and “tea as emotion”—is a breath (or sip) of fresh air. As Aashish continues his mission, the question becomes: how many more cups of curiosity, wellness and flavour can the world handle? The answer, thanks to his brand, might just be: a lot more.

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For more details:

Visit-  www.chaiinfusion.in and connect with Aashish Takia on LinkedIn.