The Journey of a Non-Metro Startup “1to9 Solutions – The Brand Makers”, the Brainchild of a Creative Couple.
1to9 Solutions – a Brand Consultancy Agency formed with a team of dreamers, developers and designers in the year 2017 at Asansol, a Coalfield City of West Bengal, with a mission to provide topnotch Brand Building Services under one umbrella and a vision to work with some out of the box local brains under the supervisions of the Creative Couple – Indranil & Priyanka.
The founder Mr. Indranil Dutta, an IIT (ISM Dhanbad) Alumni with a decade of experiences in Corporate Affairs and Administration.
And the Creative Head Mrs. Priyanka Dutta (MSc. & MBA) is the Brain of the Brand makers, having 10+ years of experience in Creativity World. It is the ability to use the imagination to generate new ideas. A creative person like her likes to imagine the possibilities and wonders surrounding. She can immerse herself in imagination and fantasy, yet remain grounded enough to turn her imagination into reality.
Team 1to9 Solutions is just old enough to understand how the World works and young enough to hope to bring about a change in the World of Branding. Team 1to9 Solutions believe in the idea of responsibility. So, they take whole charge for their client’s Brand building subject, thru universally accepted Nine Brand Building Solutions i.e. 1to9 (Brand Building) Solutions.
“Brand” is the most important intellectual asset of any Company, and for team 1to9, they are 24X7 engaged to brainstorm new ideas to elevate the core Brand value as well as existing equity of their Client’s Brand. With their simplified and strategic Branding solutions, one can establish itself as a distinguished identity in a crowded marketplace.
Here are the brief about these nine Brand Building Solutions.
- Brand Audit: This is a unique process used to analyze how a Brand is performing in the market and against their competitors. It's an analytical strategy that studies the aspects that make up a brand. It helps a business to recognize its strengths and weaknesses, create opportunities for improvement, and find new ways to help the business stay relevant and move forward.
- Brand Naming: The Game start with the Name. A good Brand Name should be unique, copyright free and extendable. It should be easy to pronounce, identified and memorized to create good recall factors. Their successful brand naming process clearly conveys the benefits to the critical audiences; motivational to employees and stakeholders; sustainable over time; and extendible to all aspects of company communications with IP Protected.
- Brand Identity Designing: This includes all the visual elements associated with their clients' brand.
- Brand Architecture: A system that organizes brands, products and services to help an audience access and relate to a brand. Team 1to9solutions' successful Brand Architecture enables their clients to form opinions and preferences among the end users or consumers.
- Brand Story Development: People are not buying the Products or Services, the do buy the stories behind the Products. This is a cohesive narrative that encompasses the facts and feelings that are created by one's brand or business. The team fabricated the storyline in order to create the “Brand Language” which can strengthen the B2C connection between the Brand and its consumers.
- Brand Marketing & Communication: To promote the business persona's products or services in a way that highlights their overall brand mantra. The team's main goal is to link ones identity, values, and personality with effective personalized brand marketing and communication to their audience, digitally.
- Brand Awareness & Campaigning: The term that describes the degree of consumer recognition of a product by its name. The Brandmaniac team of 1to9solutions creates the Brand Awareness & Campaigning strategy thru Digital Platforms and as per need of other Medias.
- Rebranding: The process of changing the image of a company or product. It can feels like a fresh beginning. This typically requires for any Brand’s Maturity Stage in P-L-C curve i.e. Product Life Cycle.
- Bravent: Their most unique concept, Bravent is nothing but the Branded Event. The fresh approach of their client's event creates experiences that are memorable and involving by planning and co-ordinating projects like meetings, seminars, product launch and Corporate and Govt. events.
By adopting this Brand Building motivation the Brand maniac Team 1to9 Solutions, with the support of some true Team Pillars like Mr. B.K.Ghosh, Mr. Saikat Majumdar, Mr. Tinku Pandey, Ms. Tanwima Dhar, Ms. Mousumi Mukherjee, Mr. K. Prakash, Mr. Anirban Dash, Mr. Dhiraj Prasad and their esteemed Clients & associates, has started burgeoning from the seed in the soil of Coalfield City, Asansol.