Manasva Bhargava & Parth Jaiswal: How Teevra Studios Built an AI Film Studio

Fast growth is a common startup claim. Fast growth without outside capital, sustained profitability, and a founder willing to shut down a revenue-generating business line to protect focus, is rarer. That's the operating story behind Teevra Studios, the Bengaluru-based AI-native film production company co-founded by Manasva Bhargava and Parth Jaiswal.

Two Founders, Two Complementary Bets

Manasva, Co-Founder and CEO, came to filmmaking from product design — entirely self-taught, with no design school, film school, or industry network behind him. He started experimenting with generative video tools in 2022, recognizing early that the constraint on filmmaking was never the idea but the logistics: schedules, locations, and the coordination cost of getting people in the same place at the same time. Co-Founder Parth Jaiswal brought a different lens, shaped by startup leadership and product strategy roles, most recently as a Senior Product Manager at Early Steps Academy, focused on bridging advanced technology with practical, deliverable outcomes. Together, the two launched Teevra in early 2024 — creative and technical conviction on one side, operating discipline on the other.

The Business Model: Solving for Proportional Cost

Teevra's founding thesis targets a specific market inefficiency: good filmmaking has historically been rationed by budget. A brand's flagship market gets the premium film; every subsequent audience — the regional cut, the smaller brand, the fourth ad in a campaign — gets a diminished version, because a fifth version of a film costs nearly as much to produce as the first. Teevra's proprietary hybrid production approach, which places real actors inside AI-generated environments without a dedicated virtual production stage, combined with an in-house pipeline for character consistency across a full campaign or series, is built specifically to break that cost curve.

The Decision That Defined the Company: Cutting the Design Wing

The most consequential decision in Teevra's history wasn't an expansion — it was a contraction. In early 2025, following a difficult client engagement, Manasva closed the studio's design wing, a call that cost the company revenue in the short term. The rationale: doing one thing properly beats doing two things adequately. It's a decision Manasva now cites as the single most important call in Teevra's growth, and one he explicitly recommends other founders make faster than instinct suggests is comfortable.

Two other structural choices shaped the business. First, because generative AI tooling changes capability every few weeks, Teevra deliberately avoided building its core offering on any single vendor's platform — treating external AI tools as replaceable suppliers while keeping proprietary pipeline development in-house. Second, rather than chase early revenue with underpriced work, the founders held a price floor and earned national-brand trust one project at a time, refusing jobs the studio couldn't stand behind publicly.

Proof Point: A Netflix Credit for an AI-Native Studio

In August 2026, Netflix aired the fully AI-generated opening title sequence Teevra produced for Operation Safed Sagar, a series on the Indian Air Force's 1999 Kargil War campaign — executive-produced by both Manasva and Parth. For a category still fighting skepticism about whether AI-made work can clear a genuine quality bar, a platform with one of the industry's highest standards answering that question publicly, in front of its own audience, reset the terms of every sales conversation that followed.

Scaling Beyond a Single Services Line

Teevra — now a 35-person team serving clients including Netflix, Marico, STAGE, Uber India, Eureka Forbes, and UltraTech Cement — is restructuring from a single production studio into three distinct verticals: the core studio, a dedicated AI and VFX studio, and a talent wing. Geographic expansion into the US, UK, and UAE is underway, deliberately structured around pilot engagements rather than pitch decks. The company is also making a deliberate bet on microdrama, a short-form video category projected to grow from roughly $7 billion globally to $26 billion by 2030.

The Founders' Operating Principle

Manasva's advice to founders extends directly from Teevra's own history: cut underperforming or unfocused business lines faster than feels natural, and treat outsider status as an asset rather than a liability. Bootstrapped throughout, having taken no outside capital, Teevra has grown roughly five-fold in two years while remaining profitable — a combination Manasva attributes partly to never having learned which corners the industry assumes you can't cut.

About Teevra Studios: Co-Founded by Manasva Bhargava (CEO) and Parth Jaiswal. Website | LinkedIn | Instagram

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