In India's Kirana Tech Market will YC-Backed Bikayi Shine?

Every couple of years in the last decade has seen a new sector attracting the attention of techies and VC money has followed the discovery of the next ‘good market’

In India's Kirana Tech Market will YC-Backed Bikayi Shine?

In India's Kirana Tech Market will YC-Backed Bikayi Shine?

  • Not only have established players like Amazon, Flipkart, Swiggy, Zomato have thrown their hat in the small retail tech ring, newer kids in the block have emerged like MyStore, Dukaan.io, DigitalDukaan, OKShop
  • The online grocery opportunity in the country was pegged at $500 Bn by a 2019 report of management consulting company Redseer. Of this half a trillion dollar opportunity of transporting 13 Mn mom and pop shops to the digital age, only 0.2% had come online at the time
  • Bikayi is betting on this massive opportunity with a SaaS-based subscription model for services such as cataloguing and order management for small shopkeeper

The Indian startups ecosystem has always grown in spurts around the key needs of the market.  There was the ecommerce wave when startups raced to be India’s Amazon. Then there was a food delivery wave; a payments wave; a lending tech wave. And now it’s time for dukaan tech. 

Every couple of years in the last decade has seen a new sector attracting the attention of techies and VC money has followed the discovery of the next ‘good market’ — a term used by the money men for describing markets where returns are sure to follow regardless of how effective the product is.

With Reliance entering the ecommerce fray and betting big on bringing kirana stores to the online space, digitising grocery delivery has become the next stop of entrepreneurs looking for a problem to solve.  The online grocery opportunity in the country was pegged at $500 Bn by a 2019 report of management consulting company. Of this half a trillion dollar opportunity of transporting 13 Mn mom and pop shops to the digital age, only 0.2% had come online at the time.

Not only have established players like Amazon, Flipkart, Swiggy, Zomato have thrown their hat in the ring, new kids on the block have emerged like MyStore, Dukaan.io, DigitalDukaan, OKShop, Bikayi — in a segment where retail tech players such as Peel Works, Nukkad Shops, Snapbizz and others have jostled for space for a while. A cursory search of the word ‘dukaan’ on the Google Play Store throws up at least 50 results of apps that bear names with some variation of dukaan or kirana.

On the other end of the digitisation spectrum, we have a few retail tech startups that have been around since the hyperlocal wave, targeting the most sophisticated set among retailers and store owners. These are offering more matured services such as procurement, price-guards, two-side marketplace support, automatic inventory mapping and more. 

Source: Inc42.com

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